PRIVACY POLICY

1. Introduction

Pure Honest Water (“Honest Water,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.purehonestwater.com (the “Site”), use our water delivery services, or interact with our digital advertising. Please read this policy carefully. By using our Site or services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

When you fill out a contact form, request a free water test, sign up for our free delivery trial, schedule water delivery service, or otherwise communicate with us through our Site, we may collect: your name; email address; phone number; physical address or service location; billing and payment information; delivery preferences and schedules; information about your water treatment needs; and any other information you choose to provide in your communications with us.

2.2 Information Collected Automatically

When you access our Site, we automatically collect certain information about your device and usage, including: IP address; browser type and version; device type and operating system; pages visited and time spent on pages; referring website or source; geographic location (city/region level); date and time of your visit; and clickstream data showing how you navigate through our Site.

3. Meta (Facebook) Advertising Technologies

3.1 Meta Pixel (Facebook Pixel)

Our Site uses Meta Pixel (formerly Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising by understanding the actions visitors take on our Site. Data collected through Meta Pixel may include: pages you view on our Site; actions you take (such as submitting a contact form, requesting a free water test, or signing up for delivery service); information about your browser and device; your IP address and general location; and time spent on various pages.

This information is used to deliver targeted advertisements to you on Facebook, Instagram, and other Meta platforms; measure the performance of our advertising campaigns; create custom audiences for advertising purposes; build lookalike audiences to reach potential customers similar to our existing customers; and optimize our advertising to reach people in the St. Louis metro area who are most likely to be interested in our water delivery and treatment services.

For more information about Meta’s data practices, please visit Meta’s Privacy Policy at https://www.facebook.com/privacy/policy/.

3.2 Meta Conversions API

In addition to Meta Pixel, we may use Meta Conversions API to share data directly from our server to Meta. This server-side tracking helps ensure accurate measurement of advertising effectiveness, particularly for users who have ad blockers enabled, and provides more control over the data shared with Meta.

3.3 Custom Audiences and Remarketing

We may use your information to create custom audiences on Meta platforms. This allows us to show relevant advertisements to people who have previously visited our Site, interacted with our content, or shown interest in water delivery or water treatment services. You may see our ads on Facebook, Instagram, Messenger, and the Meta Audience Network.

4. Google Advertising and Analytics Technologies

4.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze how visitors use our Site. Google Analytics collects information such as: how often users visit our Site; what pages they visit and in what order; what other sites they visited prior to coming to our Site; demographic information (age, gender, interests) when available; and geographic location data. We use this information to improve our Site and better understand our customers’ needs. Google Analytics uses cookies and may transfer data to Google servers in the United States. For more information, visit Google’s Privacy Policy at https://policies.google.com/privacy.

4.2 Google Ads and Conversion Tracking

We may use Google Ads to display advertisements on Google Search, YouTube, and across the Google Display Network. Google Ads conversion tracking allows us to measure the effectiveness of our advertising campaigns by tracking actions users take after clicking on our ads, such as requesting a free water test or signing up for delivery service. This helps us understand which keywords and ads are most effective and optimize our advertising spend.

4.3 Google Tag Manager

We may use Google Tag Manager to manage website tags and tracking codes. Google Tag Manager itself does not collect personal information but facilitates the deployment of other tracking technologies described in this policy.

4.4 Google Remarketing

We may use Google Remarketing to show advertisements to users who have previously visited our Site. This means you may see our ads on other websites within the Google Display Network or on YouTube after visiting purehonestwater.com.

4.5 Google Business Profile

We maintain a Google Business Profile to help customers find our business information, read reviews, and contact us. When you interact with our Google Business Profile (such as leaving a review, asking a question, or requesting directions), Google may collect information according to its Privacy Policy.

5. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information and improve our Site. Cookies are small data files stored on your device. We use the following types of cookies: Essential cookies necessary for the Site to function properly, including remembering your preferences and enabling core functionality; Analytics cookies (such as Google Analytics) to understand how visitors interact with our Site, which pages are most popular, and how users navigate through our content; Advertising cookies (such as Meta Pixel and Google Ads cookies) to deliver relevant advertisements, track campaign performance, and measure conversions; and Functional cookies to remember your choices and provide enhanced features.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our Site and your ability to access certain features.

6. How We Use Your Information

We use the information we collect to provide and manage water delivery services to your home or business; schedule and coordinate water treatment system installations; respond to your inquiries about our services and provide estimates; process payments and manage your account; send service reminders, delivery notifications, and appointment confirmations; communicate with you about promotions, new services, and special offers (with your consent where required); improve our Site, services, and customer experience; analyze Site traffic and usage patterns to optimize our content and marketing; deliver targeted advertising on social media and other platforms; measure and improve the effectiveness of our marketing campaigns; comply with legal obligations; and protect against fraudulent or unauthorized activity.

7. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with service providers who assist with website hosting, analytics, payment processing, and advertising (such as Meta Platforms, Inc. and Google LLC); advertising partners for targeted advertising purposes as described in this policy; Kinetico and related partners when necessary to fulfill water treatment system installations and warranty services; delivery and logistics partners who assist with our water delivery operations; legal authorities when required by law, legal process, or government request; and business successors in the event of a merger, acquisition, or sale of assets.

8. Your Privacy Choices

You have several options to control your privacy. For Meta/Facebook advertising, you can opt out of interest-based advertising by adjusting your ad preferences at https://www.facebook.com/settings/?tab=ads or through the Instagram app settings. For Google advertising, visit https://adssettings.google.com to manage your ad personalization preferences, or use the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. You can also use browser settings to block or delete cookies, enable “Do Not Track” features, or use private/incognito browsing mode. To opt out of marketing communications, you may unsubscribe using the link in any promotional email or contact us directly. Additionally, you may contact us to request access to, correction of, or deletion of your personal information.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. This includes using secure connections (HTTPS) for data transmission and limiting access to personal information to employees who need it to perform their job functions. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing ongoing services to you, unless a longer retention period is required or permitted by law. If you are an active customer, we retain your information to manage your account and provide services. For former customers, we may retain certain information for accounting, legal, and business purposes. Advertising data collected through Meta Pixel, Google Analytics, and similar technologies may be retained according to the respective platform’s data retention policies.

11. Third-Party Links and Services

Our Site may contain links to third-party websites, including our social media profile on Facebook, review platforms like Google Reviews and Trustindex, and our partner Kinetico’s website. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. When you interact with our social media pages or leave reviews, those interactions are governed by the respective platform’s privacy policy.

12. Children’s Privacy

Our Site and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete such information.

13. Notice to California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, use, and disclose; the right to request deletion of your personal information; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of personal information (note: we do not sell personal information, but certain advertising activities may constitute “sharing” under California law); the right to limit use of sensitive personal information; and the right to non-discrimination for exercising your privacy rights. To exercise these rights, please contact us using the information provided below.

14. Notice to Illinois Residents

Pure Honest Water is based in Illinois and primarily serves the Metro East St. Louis region. If you are an Illinois resident, you may have rights under the Illinois Personal Information Protection Act (PIPA), which requires us to implement and maintain reasonable security measures to protect your personal information and notify you in the event of a data breach. We do not collect biometric information, so the Illinois Biometric Information Privacy Act (BIPA) does not apply to our data collection practices. If you have questions about your privacy rights under Illinois law, please contact us.

15. SMS and Text Message Communications

If you provide your phone number and consent to receive text messages, we may send you SMS communications regarding delivery schedules and confirmations; service appointments and reminders; account updates; and promotional offers (with your consent). Message and data rates may apply. You can opt out of text messages at any time by replying STOP to any message or by contacting us directly. Please refer to our Texting Policy available on our website for additional details.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make changes, we will update the “Effective Date” at the top of this policy. For significant changes, we may provide additional notice such as posting a prominent notice on our Site. We encourage you to review this Privacy Policy periodically for any updates.

17. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise any of your privacy rights, please contact us:

Pure Honest Water

2011 Washington St, Carlyle, IL 62231

415 Edwardsville Road, Troy, IL 62294

Phone: (618) 693-9870

Email: honestwater@outlook.com

Website: www.purehonestwater.com